Increase Marketing Engagement
Using video to promote or market your brand, product or service is known as video marketing. Video has been around for a while, and video marketing is nothing new. However, the availability of video marketing, to more than just large corporations, is relatively new. In fact, 2018 has been called the year of video. Everyone, from individual influencers to large corporations, has peppered the internet with clips promoting products, services, personalities, and more. A video is a Gold Mine for SEO and it Boosts Conversion Rates. There are endless platforms for video marketing. With a Smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way. Studies show that retention rates for information that is both seen and heard are as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.
Video marketing accomplishes all the work that traditional marketing does, but it amplifies the effects. Humans are visual creatures, and we can’t help but be drawn to moving images, whether they show a cat jumping into a box or a service that a business provides. Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.
Video marketing is all over the Internet. Look no further than your favorite brands, your Facebook, your YouTube homepage, and there it is: successful video marketing that has found its way to your eyes.